Many people are interested in how to create a post about a wedding on Instagram to attract readers and increase activity. The social network is a real storehouse of useful and inspiring information. You need to learn something interesting from real wedding professionals.
The unspoken rule of recent years: “If your wedding isn’t on Instagram, it didn’t happen at all” forces users to post photos from the ceremony and enjoy the comments. To promote a luxury wedding to the TOP, Instagram supports popular hashtags: #luxurywedding, #Isaidlada. That’s why photographers, wedding planners, and personal account owners post wedding and engagement photos.
Wedding business on a social network
Instagram is a popular social network, so bloggers create business accounts to attract their target audience. In order for an Instagram wedding blog to attract attention and activate subscribers, it is important to properly design your profile.
- Proper filling of the profile. Publication of personal information should not be neglected. It is important to provide readers with enough contact information. If you have your own website with a wedding theme, a link to it is posted in your profile. Readers are captivated not only by posts on Instagram, but also by materials on other platforms.
- Daily publication of posts. If a wedding planner or photographer posts few posts, he will not be noticed in the feed. If there are a lot of publications, readers regard the material as spam. The developers recommend posting 3-4 posts a day. To increase user activity, you need to post information on your blog and monitor what time of day there are more likes and saves. According to statistics, the most “liked” period is Friday evening. On weekends, subscribers are not particularly active.
- Adding hashtags. When publishing a wedding photo, in the explanation or comments to the photo, the account owner indicates up to 30 hashtags related to the topic. Moreover, hashtags should be recognizable and interesting to both the account owner and subscribers.
- Specifying location. It is important to indicate a popular geolocation. Even if the ceremony took place in the middle of nowhere, it is important to include a few major points to increase the number of subscribers.
- Interaction with subscribers. Feedback and personal communication with readers is highly valued. It is important to answer questions and suggestions in the comments, even if the review is negative. At the end of the publication, you can leave a question that subscribers would be interested in answering.
@josevilla
Jose Villa is a Californian wedding photographer, a talented young man who, in his early twenties, is one of the top ten wedding photographers in America. His photographs are published by the best magazines in the world, and the waiting list for shooting takes almost six months.
“I mix photography and fine art into wedding photography. For me, all these shootings are a reason to create something beautiful and amazing, even if I have to be in the center of these events,” Jose Villa
Famous wedding blogs
If a wedding is scheduled, an Instagram post from a famous blogger is inspiring. Foreign and Russian blogs are popular on the social network.
- Murad Osmann (@muradosmann) is a famous photographer who publishes photographs from different parts of the world. His profile is a guide to amazing places where you can hold a wedding ceremony in nature.
- Vera Wang (@verawanggang) is a famous brand of wedding dresses. In the profile, subscribers can find sketches of the famous designer and get inspired by the cut and color of the dress.
- Martha Stewart (@martha_weddings) is a trendsetter in wedding fashion. Readers find in the profile a source of inspiration for creating a ceremony and track trends in the world of wedding fashion.
- Jose Villa (@josevilla) is a famous fine art wedding photographer. Subscribers consider how to take photos that are as close to the level of magazine shots as possible while maintaining naturalness. According to the professional, wedding photography combines fine art and photography.
- Wedding profile @100_layercake. Here readers will find hundreds of bright ideas for preparing a celebration.
- Wedding agency @weddingpaperdivas, specializing in stationery for the occasion. In the profile you can find sketches of bright and original cards for seating, invitations, and other attributes of the ceremonial office.
- Nastya Volkova (@anastasia_volkova) is a Russian photographer, known abroad. She travels the world and posts photos from her wedding and other people's ceremonies. Here you can find inspiration to create wonderful stories and love stories.
- Wedding diary @sparkleandglamour. A blog that inspires brides to find dresses, jewelry, and little things.
- Andrey Baida (@andrewbayda_wed) is a photographer endlessly devoted to his work. The Wedding Awards finalist says his job is to constantly improve. The result is bright and dynamic images that will delight you for many years.
Alex Rapada
Subscribers:
22,893
Location:
Los Angeles, California
Favorite shot:
“I photographed my cousin’s wedding. After the ceremony, the couple was walking to the reception when an ice cream truck stopped outside the gate. Perfect hit! By the way, the heat record was broken in Los Angeles that day.”
What it shoots with:
iPhone 4
Favorite filter:
Rise
Tips for wedding professionals
In order for a wedding post on Instagram to resonate with readers, it is important to follow several rules:
- Moodboards. It's important to share inspiration. As an option, make a layout or collage, describe the wedding concept, give tips and recommendations. It is advisable to use photos of your own work, and not from Pinterest. If the images are borrowed, it is important to indicate how enjoyable it would be to work with a particular concept.
- Backstage. The finished result does not always evoke the desired response from readers. To attract the target audience, you can show the step-by-step process of work on site, and after a few days the result.
- Brides' mistakes. It is important for a wedding professional to share experience, analyze brides’ mistakes and give advice to avoid an unpleasant situation. It is recommended to speak not in a harsh and negative manner, but to talk about real examples.
- Questions. To increase activity on your profile, you can ask about world weddings published on Instagram. Brides will be happy to respond and express their own opinions.
- The history of formation in the wedding industry. A photographer or wedding planner can tell you how he became involved in wedding ceremonies. Readers value a funny or surprising case from practice.
- Questionnaire article. The blogger has the right to offer readers a post of the “question-answer” type. If there are questions in the comments, the blogger can create a publication with answers to the questions of interest. Feedback is important to confirm professionalism. Do not throw water or answer with cliched phrases. You need to answer openly and honestly.
Nazar Melconian
Subscribers:
32,493
Location:
Toronto, New York, Los Angeles and Virginia
Favorite shot:
“I took this photograph in Japan - a couple from this country invited me to photograph their wedding. The bridge offers views of the Meoto Iwa cliffs. This place has an interesting history, and the rocks have special meaning for newlyweds. From a visual point of view, I like the muted color scheme of the photo. The girl in the photo, dressed in a traditional wedding dress, is thinking about the wedding ceremony that will begin any minute."
What it shoots with:
iPhone 5
Favorite filter:
“I use Snapseed for color correction, and usually finish the editing in VSCO.”
User tips
- Before-after effect. Posts like this always interest readers. The problem for a professional is the complex process of playing. As an option, the photographer or wedding planner shows the backstage and the finished result, the site before and after decoration.
- Competitive event. To make a post about a wedding on Instagram interesting to subscribers, you can offer a competition or promotion with discounts. You should not ask readers to subscribe to 10 bloggers in the hope of winning the coveted prize. If you correctly encourage subscribers to be active in your wedding profile and manually select a winner, no one will be upset.
- Personal opinion. If subscribers are interested in a specific topic, the blogger can express an opinion in the publication regarding trends, decor, etc. You definitely need to justify your story.
- Photos from weddings. The basis of wedding profile publications on Instagram are photographs from celebrations. It is important to publish pictures with colleagues, share details, talk about the stages of creating the ceremony.
Proper design of wedding posts
The first important reason to post about a wedding on Instagram is an engagement.
Some ideas on how to photograph a ring:
- Romantic shot with the groom, hand in hand. Joe Jonas and Sophie Turner, Dave McCary and Emma Stone announced their engagement so succinctly and stylishly.
- Ring in a bouquet. The gift can be placed in a bud or on petals.
- The bride's hand with new jewelry on a beautiful background (if the proposal was made in a beautiful place).
It is worth sharing with subscribers the details of the decor (invitations, floristry) and the image of the bride.
Let the wedding dress be the main thing, and you can add a photo of shoes with a bouquet to the “carousel”.
What photo of the dress to publish at the beginning of the important day:
- reflection in the mirror (it is better for the bride to stand with her back to the camera in order to maintain some secret, because the main shots are still ahead);
- a photo of the dress without the bride (for example, on a hanger in a hotel room, on a bed).
The walls of the registry office are not the best backdrop for beautiful wedding photos; on Instagram you can tell that the newlyweds have already said “I do” to each other, photographing the wedding rings, the happy bride and groom at the flower arch or on a walk.
It is better to choose a photo for the post against the backdrop of a flower arch.
Photo requirements
Newlyweds and guests can share photos of the big day instantly. Therefore, I advise you to download image processing applications to your smartphone in advance:
- Snapseed. More than 20 editing tools and many filters.
- Canva. Stylish templates for stories and posts, built-in library of fonts, icons and images.
- InShot. Video editor, editing. The program conveniently saves videos with the optimal aspect ratio for stories and posts.
Content for a personal profile on Instagram should be visually attractive and unobtrusive. There are no other rules.
Also read: How to get rid of Instagram addiction
Captions for pictures
It's worth coming up with a wedding hashtag and asking your friends to add it to photos taken at the event. This will help you quickly find all the pictures.
The tag should not be too simple because other pairs may also use it. You can use the first and last names of the newlyweds, the wedding date, the name of the wedding concept, and special moments in the love story.
The hashtag must be communicated to the guests: indicated on the invitations, written on a sign, placed in the photo zone or at the buffet table.
General publication style
Posts that share a common color scheme and style look visually attractive. If the entire celebration is framed in a single concept, then there will be no problems with this. For integrity, you can use the same or approximate filter settings when processing photos.
It is best to make posts in the same color scheme and style.
@foter
Marina Fadeeva is a photographer who is not afraid to experiment. For Marina, wedding photography is a whole world: not only the need to show the story of the day, but also the subtle psychology of relationships with people, time planning, creating a moment, creativity.
“This is my passion, part of my life and my favorite thing. The team helps me, and first of all, my husband Andrey.”
