Since Travis Scott began collaborating with famous shoe and clothing brands, he has become a household name. The rapper is mostly mentioned in the sneaker world, and his collaborations are often simply called "Travis." For the last three years, the musician has been working fruitfully with Nike and the Jordan brand. He's also had a hand in the revival of one of the most popular silhouettes in the industry right now, the Nike Dunk.
On April 30, Travis Scott’s birthday, another collection was released, including the Travis Scott x Air Jordan 6 “British Khaki” model. In honor of this, we decided to remember where it all began for him in the world of sneakers. Since Travis began starring in Reebok advertising campaigns and when he helped James Harden release his first signature sneakers.
Travis has a ton of cool collaborations with Nike under his belt, and he's not going to stop. Coming up next are new iterations of the low and high Jordan 1, which will be designed in collaboration with designer Hiroshi Fujiwara. We are also waiting for the new Air Max 1 - the brand teased them at Air Max Day.
So, interesting career moments and the best releases of Travis Scott of all time.
Collaboration with Reebok
When: June 2013
Now it may seem unlikely that Travis would represent anything other than Nike or Air Jordan, but early in his career, the Houston rapper collaborated with British brand Reebok.
It all started in 2013, when he first became a popular musician and released his debut album “Owl Pharaoh”, which included such outstanding tracks as “Quintana” and “Upper Echelon”. Reebok signed an agreement with the promising rapper. At the same time, Travis could be seen wearing many models from the brand's archives, such as the Instapump Fury and Ventilator. He also took part in the celebration of the 30th anniversary of the legendary Classic Leather silhouette.
His relationship with Reebok was immortalized in the song "Zombies" from the Days Before Rodeo mixtape, where he rapped, "You know Reebok keep La feet hot, they be shipping package/GL 600 or the Palace that collab with Classics."
Music
On his third birthday, Jacques received a drum set as a gift from his father and learned to play it no worse than the piano. But he never became a drummer, writes the Rolling Stones, because drumming did not particularly attract girls. Unlike beats and rap.
Travis Scott with a dog
At the age of 16, a high school student decided to make his work public for the first time. The young man posted an untitled release on My Space, recorded together with his childhood friend Chris Holloway. The duo was called The Graduates. During his senior year, Webster created a new group: in addition to him, his classmate OG Chess also participated in The Classmates.
The result of joint creativity was the songs Buddy Rich and Cruis'n USA. But soon the group breaks up due to disagreements, including financial ones. During this period, the performer just quits university and loses the support of his parents, so the issue of earning money becomes especially acute for him.
Travis Scott's song Butterfly Effect
Webster leaves for New York. His friend Mike Vox, the owner of a hip-hop portal, works here, and Jacques relies on his connections. However, dreams are crushed. For four months, the aspiring musician lives with a friend and spends his days at Just Blaze's studio, but this leads nowhere. Webster leaves for the other end of the country, to Los Angeles, but an acquaintance who promised him support in the new city stops answering calls.
A frustrated, stumped young man returns to Houston. The meeting with his parents ends in a scandal, and Jacques is kicked out of the house. He finds acquaintances in California and again goes to Los Angeles. While on the coast, the rapper receives an invitation from representatives of the producer and performer TI. It turns out that the musician was interested in the track Lights, recorded by Webster. Meeting TI becomes a turning point in the biography of Travis Scott.
Travis Scott
In 2012-2014, the musician recorded several singles. The song Quintana is accompanied by a video. TI and 2 Chainz collaborate with Webster, as well as rapper Big Sean. He manages to sign a contract with GOOD Music, the label founded by his idol Kanye West. The record label is helping Scott release his debut mixtape Owl Pharaoh. In 2013, it was published publicly on the Internet.
A year later, a new mixtape is released. Days Before Rodeo earns the rapper respect from the music critic community. Noting the similarity of Scott's style with the work of Kanye West and TI, journalists emphasize the eclecticism of the artist's tracks and the rationale for including each song in the mixtape. The success of the release and the upcoming release of his debut album push Travis to decide to go on the Rodeo tour. The musician gives about 20 concerts in major US cities.
Travis Scott's song Antidote
In 2015, the rapper opens his discography. The Rodeo album includes both solo tracks and collaborations with world-famous performers: Kanye West, Justin Bieber, rapper The Weeknd and others. The song Antidote becomes a hit, Billboard places it at number 16 in the top 100 songs, and the album itself at number three on the Billboard 200 chart.
The rapper's second album, Birds in the Trap Sing McKnight, achieved first place in this ranking. The lyrics are dedicated to social issues. Travis's personal experiences translate into lines about how difficult it is to express oneself while being in a social trap. The album's biggest hits are the songs “Pick up the Phone” and “Goosebumps” (with Kendrick Lamar).
Travis Scott's dreadlocks
The recognizable style of the increasingly popular rapper - dreadlocks, dark T-shirts, sneakers - attracts fashion designers. In 2021, he is invited to shoot the next clothing line by designer Alexander Wen. And soon on Instagram, Scott announces the release of his own clothing line. It is supported by the Australian brand Helmut Lang.
2017 was marked for the performer with another tour and major joint projects. Among them are a guest participation in the recording of the album of the group Migos, collaboration with the musician Nav and the single “Go off” shared with rappers Quavo and Lil Uzi Vert, which was included in the soundtrack of the eighth part of the Fast and the Furious franchise. Together with the Migos member, he releases a joint album called “Huncho Jack, Jack Huncho.”
Participation in
When: March 2016
In 2021, Travis' ties to Reebok ended and he reached new levels of popularity after his successful album "Rodeo" in 2015. The musician cemented his status as a fashion influencer thanks to designer Riccardo Tisci, who decided to enlist the rapper to create a "Summer of Sport" collection in collaboration with NikeLab and other famous faces such as Kim Jones and Jun Takahashi. Travis can be seen floating in the air wearing Tisci's floral T-shirt, shorts and jacket.
Scott's career 2012-2014
Scott's most popular and well-known mixtape is Owl Pharaoh, which is due out in mid-2012. But, due to some circumstances, the process was slightly delayed, and the project was released to the public at the end of 2012. Kanye West and Mike Dina provided significant assistance in the release of the mixtape. But even with the help of these famous producers, the process also took a little longer. There were problems with the album cover. It was released in free form.
On March 13, 2014, there was a festival where Scott performed his new track, along with the famous Big Sean. This track was supposed to be released on the very first studio album; the track itself is called 1975. After that, Scott released two singles, which are popular. They have the following names: “3500” and “Antidote”. In the winter of 2021, Scott signed a contract with a design house.
Immediately later, listeners learned that he was actively working on creating a second collection of music. But the path was not easy, and there were many challenges on the way to becoming a young producer. But, nevertheless, Scott got together and resolved all the issues. The studio music album pleased its listeners in September 2021. Many popular and well-known performers and producers helped compose the album's lyrics.
Travis Scott and adidas Harden Vol. 1
When: October 2016
Very interesting experience and cooperation. adidas sent a ton of media to Houston to unveil James Harden's first signature sneaker. The same day featured a fashion show showcasing sneakers, as well as performances by Slim Thug, Young Thug and, of course, Travis Scott. The photo shows Harden and the rapper next to each other in the arena after watching a video presentation of the sneaker on a screen in front of the crowd. Later that night, a party took place at Prohibition, with performances from YG, Nipsey Hussle, Young Thug and Travis. Regardless, the party was loud.
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Travis Scott: biography
Reputable music publications call rapper Travis Scott nothing less than “the king of chaos,” and this is no coincidence. The American performer has repeatedly found himself in the hands of the police, and the musician was detained right on stage, accused of organizing riots.
Travis Scott and Kylie Jenner
The explosive energy of Scott's show and unimaginable special effects immediately turn on the crowd, but this is precisely why fans love him. The rapper calls fans of his work “rangers” (from English rage - rage). And in exactly the same way, Travis calls Stormi, his common daughter with Kylie Jenner.
Collaboration with Helmut Lang
When: January 2017
Travis released his first official clothing collaboration with Helmut Lang in 2021. The collection includes bomber jackets, T-shirts, hoodies, denim, shorts, leather jackets and more in the musician's signature theme with images of a bull's head, a saddle and the inscription "Cowboy".
The sneakers also came out, with black nylon and leather high- and low-top options featuring the aforementioned bull head on the tongues. They weren't particularly memorable, but it's worth keeping in mind if you want to know a little-known part of Travis Scott's sneaker history. A much cooler sneaker moment was his collaboration with the Air Force 1 “Taiwan” OG, which he wore to the opening of Barneys New York in Beverly Hills.
Childhood and youth
Jacques Berman Webster II - this is the real name of Travis Scott - was born on April 30, 1992 in Missouri, a suburb of Houston. For some time he was raised by his grandmother, as his parents were busy with their careers. Jacques' mom worked at Apple, and his dad built a business. At school, the teenager moved in with his father.
In addition to Jacques Jr., his sister and brother were raised in the family. The boy attended private primary and secondary schools. At the age of 17, he graduated from Lawrence Elkins High School, where he participated in the theater club. The school is famous for its graduates who have achieved success in American football and baseball.
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Travis Scott as a child with his mother
. In addition, a few years earlier than Scott, Kendrick Sampson, an actor known for the TV series “The Vampire Diaries,” and Krystle Stewart, the winner of the Miss USA 2008 beauty pageant, graduated from the same school.
As the rapper admitted in an interview with Billboard, as a child he planned to become a nephrologist. But already in adolescence, music came first for Jacques. And even though he entered the University of Texas at San Antonio, after a year the young man left him. Shocked by the outburst, Jacques's parents deprived him of funding, thus trying to force him to return to education. Financial difficulties complicated the development of a performer’s career, but fate soon brought him together with musician TI
Participation in the Nike Air VaporMax campaign
When: March 2017
The first Nike sneaker Travis Scott started working with as a designer was not the Air Jordan 4 or Air Force 1, but the VaporMax. In 2021, the brand released a sneaker that featured technology developed by Yeezy design guru Steven Smith as an answer to adidas' UltraBoost.
The VaporMax was never meant to be a serious running shoe, but rather meant to be a lifestyle shoe with cutting-edge engineering. In an interview, the musician said: “I first saw them shortly before I performed in them in Los Angeles. When I saw all black, I thought, “This is crazy.” They are comfortable and I have flown while performing in them.”
Personal life
The rapper is not married. The media attributed him with several novels, including with Kendall Jenner and Rihanna. In 2021, information appeared that Travis Scott and Kylie Jenner were dating. The couple began appearing together at social events. In February 2021, they had a daughter named Stormi. The marriage has not been officially registered; Kylie is not Scott's wife.
Travis Scott and Kendall Jenner
Scott has repeatedly stated that he does not use drugs. In the interview, the performer emphasizes that he has enough imagination and energy. Travis Scott is sometimes confused with rapper Asap Rocky, which irritates both musicians.
Travis Scott and Asap Rocky
The performer made peace with his parents, and for Christmas 2021 he gave them a new home. The author of the gift himself supervised the decoration and furnishing of the mansion. The interior even includes a soda fountain.
Travis Scott and Rihanna
According to the Healthyceleb.com portal, Scott is 178 cm tall and weighs 67 kg. Travis' zodiac sign is Taurus. The rapper is registered on Instagram and Twitter and regularly posts photos and notes on social networks.
Jordan Trunner PE Surfaces
When: July 2017
Travis Scott's first project with Jordan Brand is his most unique project to date. Instead of the retro styles he's been known for in recent years, there was a collaboration with the little-known Trunner silhouette. These semi-runners are something of a cult classic among Jordan fans. The release was never released to the mass market, but was made available as a benefit at Beacon's Closet in New York City.
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Nike's first collaboration at ComplexCon
When: November 2017
Looking back, ComplexCon 2021 was a turning point in sneaker culture. There have been a ton of big releases: adidas and Pharrell released the "NERD" Hu NMD, Union went wild with the Jordan 1, and Undefeated did the same for the Air Max 97. But the most interesting thing was the release of the limited edition Travis Scott x Air Force 1: white canvas sneakers with shiny 3D Swooshes.
"Way Back" video with James Harden
When: December 2017
By December 2021, Travis already had a collaboration with Nike and was looking to establish himself firmly with the brand, which made the official music video for "Way Back" a little intriguing. The video largely boiled down to advertising the adidas Harden Vol. 1 close-up of James Harden playing a key role. Travis can also be seen in the video wearing flaming Jeremy Scott x adidas slides. But again, it was a little strange considering that just a month before, Travis had started his ongoing partnership with Nike.
Second release of Air Force 1
When: August 2018
Part of what makes Travis Scott's sneaker releases so impressive is how his work at Nike intersects with other brands. In 2021, he continued his collaboration with the American company, releasing a follow-up to his original Air Force 1 project just a couple of months after the release of his first Air Jordan sneaker. Not his most memorable sneaker, it slightly updates the first Travis Scott x Nike Air Force 1 by switching the white hue to a more beige hue.
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Air Jordan 33 Collaborative Release
When: February 2019
The Jordan Brand made good money from the first "Cactus Jack", so they channeled their energy into the Air Jordan 33 "Cactus Jack" silhouette. It was a surprising move to the uninitiated, but the collaboration made sense given the waning interest in basketball sneakers at the time. The collaboration with Travis Scott gave the sneaker some legitimacy to an audience that would never have given the obscure Air Jordan 33 silhouette a second look.
Collaboration with Hotwheels
“JackBoys,” an album released on December 27, 2021, and on the cover of which you can see a BMW, did not appear there by chance. The fact is that at the beginning of January 2021, Hotwheels presented a toy model of the Hot Wheels BMW M3 E30. This is the car that was on the cover of the recently released album. This model was released in blue with the Cactus Jack and HotWheels logos, as well as a special inscription on the packaging “For Ragers Over 3 Years”.
Air Jordan 6 collaboration with Randy Moss
When: October 2019
For his new Jordan collaboration, Travis took on the Air Jordan 6 silhouette and features a military-inspired colorway with an olive green suede upper and pockets added to the heels. The bright crimson red hits made this pair feel like close cousins to the Undefeated x Air Jordan 4 collaboration, which still should never be compared to. An interesting part of this drop is NFL legend Randy Moss in the wilderness surrounded by fishing gear.
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Nike Dunk Low from PlayStation
When: November 2020
One of the most hyped Travis Scott sneakers to ever exist, but you could say it doesn't exist. This project, with PlayStation as a partner for a Travis-themed Nike Dunk Low remake, was never released to the public. Only five pairs were released, and at the moment there are no signs that these sneakers will ever become available to ordinary people.
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Personal life of the performer
Scott is currently single. Personal life is not particularly popular and not public. There were immediate rumors that the young producer had a serious relationship with a representative of the modeling business, Chantelle Jeffiris. The rumors were true, as the couple was seen quite often by the press. Today the couple has broken up. Today, Scott has a girlfriend - Kylie Jenner, who previously dated rap musician Tyga. For the first time, cameras captured a young couple at a music festival.
Links
- instagram.com/travisscott
- facebook.com/travisscottlaflame
