How to find out about a sale in a bridal salon and have time to buy a dress at the best price


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Buying a wedding dress is one of the most important stages in preparing a bride for her wedding. But many girls are looking forward to this moment so much that immediately after they are proposed to, they rush to the wedding salon. Others, on the contrary, may put off buying an outfit until the last minute. But when is the best time to buy wedding clothes?

If your wedding will not take place earlier than in a year, do not rush to buy a wedding dress. A year is enough time to lose weight or gain weight, and your dress will no longer look as perfect on you as it did on the day you bought it. Additionally, if you become pregnant, the style of your dress may be completely inappropriate for your situation. Even if you postpone your wedding date and your baby bump is still invisible, not every model will be comfortable for you.

The optimal time to start choosing a wedding dress is 6 months before the wedding. You can look through magazines and decide on the styles that you like best and that suit your appearance and body type (we recommend reading the articles “How to choose a wedding dress style” and “Wedding dress color and appearance types”).

The best time to buy a wedding dress depends entirely on where you will be doing it, and also on whether you will buy a ready-made model or have it made to order. In order to sew a dress to order, leave at least 2 months in stock (ideally 3-4), and if you order tailoring from a famous designer, then do it 6 months before the wedding, otherwise you may be refused or also increase the cost of work.

If you order a wedding dress online, then be guided by the country in which the store is located, as well as what kind of dress you are buying: a ready-made model or it will be sewn to your measurements. We also advise you to pay attention to the reviews of those who have already bought a dress in the store you have chosen; do not hesitate to ask them how long it took to complete the work on the outfit (if you are ordering tailoring) and how long after they received the parcel. The delivery method you choose will determine how quickly you receive your wedding dress. With the cheapest delivery method (Russian Post), a package from abroad will take 1-2 months to reach you, and it is possible that it may get lost on the road. With express delivery, you will receive your parcel in 1-2 weeks, but it will cost you much more. We advise you not to leave your wedding dress order online until the last month before the wedding, even if you order express delivery. It is quite possible that you will not like the dress you receive, and you will have to rush to buy an outfit from a wedding salon that more or less suits you.

You should buy a dress in a wedding salon at least a month before the wedding. And if you have a non-standard figure, then you will need much more time to choose. Of course, you can find the perfect outfit in one day, but, as a rule, this is not the case for every bride. In any case, you should have time to spare, because if you don’t find the wedding dress you’ve always dreamed of, you’ll worry, and you don’t need any extra stress before the wedding!

We buy a wedding dress depending on the season

In essence, the main question that determines when to buy a wedding dress is the question of figure. What if I buy a dress in advance, and my figure changes (I gain weight or lose weight)? Therefore, there are some factors to consider here. Firstly, these are the individual characteristics of your own body. There are girls who enviably remain slim by consuming any amount of sweets, junk food and other “weighty” foods. There are girls who easily gain weight just by catching the slight smell of something edible or by seeing a chocolate bar in a picture. Secondly, weight begins to gain somewhat faster after 30-35 years. At about the same age, your figure may change slightly, so ladies of this beautiful age and older should not buy the coveted dress much in advance. Thirdly, the season for which the wedding date is set also matters. Nature intends to conserve energy during the cold season. That is why it is much easier to lose weight in the summer, and by winter we all get a little heavier.

We buy a wedding dress depending on the season

When is the best time to buy a wedding dress if the wedding is in the summer? In principle, you can leave more time for choosing a summer wedding outfit, because in reality few people gain weight for the hot season. So, June, July and August brides can buy a long-awaited outfit six months before the celebration.

But what is the optimal time frame for such an important choice? If you carefully follow fashion and are afraid of not falling into the trend, then, of course, you should not look closely at outfits earlier than two or three months before the cherished date. In general, the best time to choose is about three months. Firstly, it is unlikely that your figure will change in any way during this time. Secondly, you will definitely not lag behind fashion. Thirdly, seasonal outfits will already appear. Fourthly, there will be time to change your mind and change the dress if for some reason you don’t like it.

Buying a wedding dress: 11 useful tips

Set a budget

Don't waste time trying on all the models you like if you can't afford them. It’s better to go straight to the category that fits into your budget. Don't forget that you will also need to buy accessories, such as a veil, shoes, underwear and jewelry, and this is a significant expense item.

Take some time

It may take you 1 day to find your dream dress, or it may take several months. And if you are a picky buyer, then six months. If you start looking for a dress too late, in a hurry you may make a choice that you will later regret.

Typically, it takes 6-8 weeks to have a dress adjusted, and 4 to 8 months to sew a new one. Why so long? This is the only way to guarantee a perfect fit and flawless execution! So start looking for a dress early.

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Formulate the requirements for the dress

For example, for a wedding in a rustic style, a not very fluffy, light dress made from natural materials is suitable - so you don’t have to waste time trying on classic ball gowns. And if you and your fiancé are planning a wedding, be sure to find out in advance what requirements apply to the dress in this case, and take them into account when purchasing. Most likely, the shoulders and legs should be covered, and the neckline should not be too low.

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Decide on a style

The place of celebration, the season and style of the wedding will help you decide on the style. Avoid styles that will look awkward (for example, a fluffy dress at a beach party or a short dress at a classic formal ceremony). From the rest, choose those that highlight your strengths.

After that, start searching for dresses in catalogs, websites, and designer collections. If you are planning to purchase a dress from a certain designer, find out if he is planning a private show in the near future. This way you will not only get to the presentation of the new collection, but also, perhaps, you will be able to get a discount.

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Call the salon before you go shopping

If you are looking for something specific, it is advisable to find out in advance whether the salon has the dress you need in your size. Call in advance and clarify this point. Perhaps dresses are even brought to order. Moreover, many salons accept only by appointment, thereby guaranteeing the attention of consultants to one client, that is, you!

Trying on is never too much

Even if the seller offers a dress that you initially didn’t like at all, don’t refuse to try it on. Perhaps it will look completely different on you than on the hanger. After all, he has a lot of experience and knows which dress styles will suit your body type and your wedding stylist. So throw away all your prejudices and try it!

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Choose the right time to shop

Going out to pick out a dress on Wednesday morning? Why not! On weekends there is a rush in wedding salons, which does not have the best effect on service. And even if the salon is open by appointment, it is better to choose weekdays - the consultants are rested and have more free time. If you plan to attend sales, allow yourself to skip the first day. Find out in advance how many days the promotion will last, and don’t rush.

Don't buy a dress that will need to be altered

Even if you plan to lose weight before the wedding, your figure is unlikely to change radically. In addition, it will be much easier and less expensive to buy a dress and begin solving the next preparation tasks than to adjust the dress for a long time after purchase, not knowing what the end result will be.

Take your accessories with you

If you have already bought a veil and other accessories, don’t forget to take them with you, so you will get a complete look. And it’s better to take shoes with you - with heels, like on wedding shoes - this will allow you to understand whether the length of the dress suits you.

5 tips for choosing the perfect wedding shoes

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Read the contract/check carefully

After you have ordered a dress from the salon, carefully read the contract or receipt: is the model, size, color, price indicated correctly, are all required accessories and delivery/tailoring time specified. If you have already made a down payment/prepayment, this should also be indicated in the contract.

Trust yourself

Even if everyone around you unanimously tells you that the dress fits you perfectly, but you can’t imagine yourself wearing it at the ceremony, put off the purchase. When you find “your” dress, you will immediately feel it, because you simply will not want to take it off.

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When to buy a dress?

If you have found the model of your dreams and firmly decided that you should wear it on such a special day, then all that remains is to decide at what moment it is better to make a purchase. Salons where you can buy wedding dresses can tell you if they are having sales. This is also beneficial for them, since your good impressions of the service can be passed on to your girlfriends and they will also look into this store.

Wedding preparations are not only the most exciting things in life, but also some of the most expensive. Therefore, there is nothing wrong with buying dresses at a discount. This is especially true for young families, when the couple’s budget is not yet too big and they cannot afford everything they want.

How to find a good deal?

Once you have decided on the style of the celebration and the style of the dress, you need to see what specialized stores that sell wedding dresses in your city can offer. Ask your consultants about possible discounts or upcoming sales. Do not rush to purchase the first model you like without seeing the assortment of all salons. You can also ask for complete catalogs that will help you make your choice and preferences. At many of the stores you can put aside the wedding dresses you like in St. Petersburg and come back for them later.

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