Biography
Emma was born in 1970 in Kazan. The girl has been active and ambitious since childhood. During her school years, she headed the council of the squad, and then was a Komsomol organizer. Emma paid attention not only to social activities, but also to her lessons. She always prepared for classes and studied well.
After receiving her certificate, Emma entered the Moscow Institute of Business and Management and received a law degree. In 1998, thanks to her father’s patronage, she began working as an assistant to a deputy of Tatarstan. A few years later, Emma changed her job. She began to collaborate with State Duma deputy Oleg Savchenko.
Salimova’s responsibilities included the development of bills, PR support, preparation of information and reference materials for the media and texts for speeches.
The versatile Emma is also a TV presenter. She hosts the program “Lady in a Million” on the Domashny TV channel.
From the designer's childhood
The biography, whose personal life is of interest to avid fashionistas, was born in Kazan. From an early age, Emma was an active person, full of ambition. She headed the school council of the squad and was a Komsomol organizer. Emma Salimova, who is 46 years old, achieved all her current successes thanks to her playful character, hard work and active life position. She says that since childhood she knew that you can achieve a lot in life only if you work hard.
Emma studied well at school, putting all her strength into mastering the material. She was interested in both mathematics and history. She was not particularly passionate about one subject, she tried to learn everything, understanding that school knowledge is given for a reason, but for the future.
In the world of design
Since childhood, Emma has enjoyed experimenting with fabric and clothing. Her grandmother, who taught home economics at school, instilled in her a love for needlework. Together they made pictures from different scraps of fabric, matching them by color and texture. Later, the experience and perspective on things conveyed by her grandmother was useful to Salimova in adulthood.
Emma enjoyed altering clothes for herself, decorating them and creating a unique product. And one day she decided to present her own creation to her friend Yulia Fomichova for her birthday. Yulia is a wealthy lady, so it is difficult to surprise her with an expensive gift or an unusual thing, but Salimova succeeded. The tunic embroidered by her with her own hands created a sensation both on the birthday girl and on the guests. After this incident, Emma started thinking about creating her own clothing line.
It was thanks to Fomichova that Emma began to produce her famous ugg boots. Once Julia brought fashionable UGG boots from England. Salimova asked to give her the boots and managed to transform them with the help of beads and multi-colored stones. In 2009, the designer presented the first collection of UGG Australia boots, originally decorated with Swarovski crystals, sequins, beads and feathers.
Soon Salimova noticed the fur. She released a collection of fur products from sable, chinchilla, mink, sable and marten. Her creations were highly appreciated by women and quickly sold out. Then a collection of evening dresses and tunics from Salimova appeared.
Now Emma is a popular clothing and shoe designer. She has her own brand of products, “Emma!!!”, which can be purchased in her showroom. Salimova regularly releases unique collections. Things and shoes created by the designer can be seen on many celebrities and wives of oligarchs. Among Salimova’s regular customers are Tatyana Navka, Sati Casanova and other fashionistas.
Political activity
In 1998, Emma Salimova, who was already 28 years old, entered the world of politics, something she had dreamed of for a long time. Emma was helped to get the desired position by her father, who had been friends with one of the deputies since childhood. Emma came to him as an assistant.
Later she went to work for the deputy of the Volgograd region Oleg Savchenko. The woman has been working with this man for more than fifteen years. She is responsible for the development of bills, and the boss, after personal consideration, submits them for review to the State Duma.
Emma Salimova, whose biography as a designer will be described below, says that she likes working in politics. She is not ready to give up what she loves for the sake of the fashion industry.
Personal life
Emma doesn't like to talk about her personal life. It is known that she was married twice. Salimova became a wife for the first time in 1987, but quickly divorced. Soon she married again.
With her second husband, Salimova moved to live in Moscow. He was a very wealthy man. After moving to the capital, Emma's husband died. The young widow had a very difficult time, but she found the strength to fight the prevailing circumstances.
Salimova has 2 daughters – Elvina and Elsa. Grown-up girls work together with their mother. The eldest daughter Elvina helps with the commercial part of the business, and the youngest daughter with the artistic part. Emma already has a grandson.
Education
Emma Salimova, whose biography was quite successful, did not dream of becoming an actress or singer. She wanted to get a high position in the world of politics; she was always interested in this area. For her post-school education, the girl chose the Moscow Institute of Business and Management and entered the Faculty of Law.
The girl studied at the institute the same way as at school. She understood that the institute was not a place of constant fun, and preferred to read the material she had covered in the evening rather than dance in a club.
Social media
You can follow the life of a fashion designer on the most popular Russian network. Emma Salimova regularly posts new photos on Instagram https://www.instagram.com/emmasalimova/. She enjoys demonstrating fashionable looks using her products. Salimova's branded ugg boots are often seen among the photographs.
The fashion designer is friends with many show business stars. In her photographs you can see Malakhov, Kirkorov, Navka, Valeria and other celebrities. And Salimova herself has already become one of the socialites. 130 thousand people follow her Instagram page.
Emma has profiles on Facebook https://www.facebook.com/pg/EmmaSalimova/ and Twitter https://twitter.com/emmasalimova, but she has not updated information here for a long time. The designer is not registered on other social networks.
Salimova's fate was different. There were ups and downs, but she never gave up. Thanks to perseverance, Emma became a famous designer and managed to create a successful family business from a hobby!
First designer items
Salimova has always loved experimenting with things. She embroidered them with beads and rhinestones, altered them, decorated them with all sorts of little things and got her own unique clothes. She had many friends, including those from the world of show business, and they liked Emma's crafts. One of them had a birthday coming up soon, and Salimova decided to give her a tunic remade in her own style.
Emma Salimova embroidered an ordinary tunic with her own hands and presented the outfit to Yulia Fomicheva, that same friend. Julia was delighted with this thing and practically never parted with it. Later, this tunic was recognized as the best outfit on the Cote d'Azur.
The next thing Emma embroidered was the most ordinary ugg boots. After Salimova’s intervention, the shoes sparkled with the shine of rhinestones, semi-precious stones and amazing embroidered painting. The woman herself did not expect such a result and made several more pairs of beautiful felt boots. She organized an exhibition of her products in Monaco, and the boots quickly sold out; one pair fell into the hands of the Queen of Jordan herself, who was in Monaco that day and accidentally visited the exhibition of an unknown designer. So Emma began to build her second career, which brought her worldwide fame.
Designer Emma Salimova
Now the woman has her own showroom “Emma!!!”, where she organizes shows of her new collections. It didn’t end with Ugg boots and tunics, and now she creates chic evening and casual dresses, beach outfits, and fur items. All of them are embroidered with Swarovski crystals, beads, and semi-precious multi-colored stones. The products are popular among fashionistas all over the world, and they can be seen on such celebrities as Navka Tatyana, Casanova Sati, and others.
Designer Emma Salimova likes to organize not only official shows, but also turn ordinary friendly gatherings into a show. She loves meeting her friends and giving them small gifts from her own collection.
Emma Salimova, whose children help their mother in her work, considers her girls worthy successors to her work as a designer. She says that it was mainly for them that she developed her own brand, and they will soon lead it. Emma considers both daughters worthy to continue working.
Latest number
PHOTO: EMMA!!!
Emma Salimova was born in Kazan. In 2000, she graduated from the law department of the Moscow Institute of Business and Management. In April 1998, she joined the State Duma as an assistant to a deputy. For 13 years he has been working with the deputy from the Volgograd region Oleg Savchenko. Has two daughters. In 2008, the eldest daughter Elvina created the brand of luxury evening wear “Emma!!!”, the designer of which is Emma Salimova.
How did it happen that you got into the State Duma?
Everything is very prosaic. My dad put me there - to live with his friend, a man I had known since childhood. He became a deputy, and by that time I had graduated from university and became a certified lawyer. I have been working in the Duma for 19 years - the first two convocations with deputies from Tatarstan, and for 13 years now I have been an assistant to Oleg Vladimirovich Savchenko, a deputy from the Volgograd region.
Is this a difficult job?
It depends on how you treat her. For me this is not a difficult job, but a favorite job. I am responsible for the development of the bills that Oleg Vladimirovich introduces for consideration by the Duma. This is the legal part of my work. In addition, I provide PR support, prepare speeches and information and reference materials for publication in the media.
My boss is an authority for me, I respect him as a person, and this is the most important basis for the birth of a compromise. Of course, in a conversation I have the right to my own opinion, but I always act in accordance with the interests of Oleg Vladimirovich. I continue to learn a lot from him. For example, think quickly. My boss thinks so quickly that the assistant must not only keep up, but also be ahead of him in some ways.
Did you think as a child that you would someday work in high government agencies?
I don’t remember what I thought about as a child, but I have always been an ambitious person. She was the chairman of the squad council, a Komsomol organizer, collected Komsomol contributions, organized fairs in the center of Kazan, the funds from which we transferred to support freedom to Angela Davis and Leonard Peltier. (Laughs.) Our school was the first in the city to collect scrap metal and waste paper. I did all this absolutely sincerely, I believed in my Soviet Union. She believed that Soviet pioneers lived better and happier than “hungry children in the country of Uncle Sam.” After the 8th grade, not only I, but also my teachers and classmates cried over my essay “Two Worlds – Two Childhoods.” (Laughs.) Now it looks funny, but many people my age will understand me.
Well, now many stereotypes have been destroyed.
Yes, stereotypes have been destroyed. The understanding has come that our worldview was blinkered, and I don’t want to go back. In my childhood, was it possible to imagine that the average resident of the country could afford to buy a car and see the world? Now is the time of opportunity, choice and human freedom.
Does the fact that you are a woman help you in your Duma activities?
Certainly. I always try to emphasize my feminine side, maybe even somehow manipulate it. But this is a very fine line. A woman by nature is more attentive and patient. She is able to listen, quickly extinguish the brewing conflict, and find a compromise. And all this helps solve the problem.
Is it important to be not only smart, but also beautiful in such a position?
Well, you know, beauty is in the eye of the beholder. What is more important is impeccable appearance, sense of taste and proportion.
What do you think is beauty? There are some canons.
Of course have. No one could say about actress Irina Alferova that she is ugly, right? Or the same Alexander Abdulov. They were certainly beautiful people. But the form must necessarily correspond to the content. In order for the “picture” to settle on my soul, I must communicate with this person. Beauty is an elusive, temporary concept. Kindness, inner beauty and charisma go all the way.
Fashion
Before plunging into the world of fashion, Emma worked in her chosen specialty for a couple of years, and then decided to realize her dreams of becoming a politician. Having secured the support and help of her influential father, the girl got a job in the State Duma as an assistant to a deputy.
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A post shared by Emma Salimova (@emmasalimova) on Jun 20, 2019 at 1:05am PDT
Emma Salimova in a swimsuit Despite her passion for design, Salimova had no intention of leaving politics and continued to work for many years in the team of Volgograd region deputy Oleg Savchenko. To take a break from hard work, the woman herself did not notice how she became carried away by transforming her own clothes. For this I used rhinestones, semi-precious stones and available materials.
This is how she managed to make the first tunic, which the woman presented as a gift to her friend Julia during her vacation in Monaco. Emma's friends were surprised by Salimova's creative abilities, and each began to ask her to do something. This is how the first edition of embroidered felt boots made of sheep’s wool appeared in the designer’s collection; one of these pairs even ended up in the wardrobe of Queen Ranie al-Abdullah of Jordan.
