Lisa rules (Elena Lisovskaya): biography and date of birth, husband, Instagram and photos

Elena Lisovskaya - biography

Elena Lisovskaya is a popular Russian TV presenter of programs on automotive topics, a YouTube blogger, a car expert, and the owner of her own car dealership. By education she is an international journalist, but by vocation she is an entrepreneur. Elena Lisovskaya’s most successful business is the sale of cars, including used ones. Currently (February 2020) he drives a Tesla Model S.

This woman knows everything about cars. Her professionalism and knowledge of all issues related to cars captivate you from the very first seconds of our virtual acquaintance. Elena is sometimes criticized by male drivers, although they slander her just like that, not based on the substance of the reviews she has made.

Lisovskaya has been in the auto business for almost 20 years. There is no car that Elena doesn’t know about, down to the smallest detail, of course, from the consumer’s point of view. Lisovskaya shares her secrets and knowledge with subscribers, viewers and readers of her blogs. Elena’s videos can be viewed on her channel “Fox Rules” on YouTube and Rutube.

About her childhood, youth, student life

Lena was born on July 24, 1978 in the city of Grozny. In Moscow I went to school No. 528. I studied excellently, but in high school my interest in studying slightly weakened. The fact is that Lena’s father bought a “nine” car. The car was the best at that time, although it often broke down. My father spent weekends in the garage, repairing the car, and Lena helped him. Lisovskaya’s parents also repaired and resold used cars. After school, Lena had to repair old cars with her mother and father.

She graduated from school in 1995 with a silver medal and entered the capital at MGIMO to study at the Faculty of International Journalism. In the early 2000s, she received a diploma and got a job as a secretary at the Ministry of Foreign Affairs. After working there for several months, I decided to change jobs. I was looking for a position according to my profile, but I had to work outside my specialty.

Menshov's invitation

In 1984, the comedy, albeit with a lyrical touch, by Vladimir Menshov “Love and Doves” was released. She immediately became very popular and loved by all viewers.

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Vladimir Menshov himself invited Yanina to appear in his film. The young actress was lucky enough to act with outstanding actors and actresses - Sergei Yursky, Natalya Tenyakova, Nina Doroshina, Lyudmila Gurchenko, Alexander Mikhailov... Working with such masters impressed the aspiring actress. And many years later, Yanina admitted that her favorite film is still “Love and Doves.”

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Successful first business in the 90s

In the early 2000s, Elena Lisovskaya decided to start the most successful business of the dashing 90s, that is, the resale of used cars. At that time, foreign cars were brought into the country from abroad. The case was risky and attracted the attention of representatives of the criminal world. Lena’s father was involved in this business back in the 90s, and she herself helped him repair and resell used cars. The girl was familiar with all the pitfalls of the auto business.

A little time passed, and Elena managed to find her niche in this matter. The impetus for entrepreneurship was the profitable sale of her first car, the Daewoo Nexia. Then Lena found old cars, put them in order together with her employees and sold them at a good price through advertisements. Soon she registered a company and opened her own car dealership - “Elena Vysotskaya”.

At first, the businesswoman resold cars from Korean manufacturers, then switched to other foreign cars, even becoming an official dealer. Elena Lisovskaya has been in the auto business for almost 20 years. Over the years, the rules of the game in the car market, laws, and monopolists have changed, but the graceful blonde managed to survive and maintain her business.

Career in media

Business for the owner of the car dealership, Elena Lisovskaya, was thriving. In the early 2000s, there were not many cars available at an affordable price. Sales were excellent, but we had to constantly be on guard to avoid falling for scammers. As a journalist, Elena wanted to tell people the truth about what was really going on in the auto business.

TV friends invited Lisovskaya to television, where she hosted programs on automotive topics. In the beginning there was the program “Blonde Rules” on channel “A1”. Then - “Big Test Drive” on Radio “Mayak”, “Assembly of Motorists”. In the Russian News Service program, Lisovskaya worked as an auto expert. Together with Ksenia Strizh she hosted a program about cars on the Vesna FM radio.

How does a blogger live now and how much does she earn?

At the moment, Elena Lisovskaya is actively running her own business and YouTube channel. Also, the girl does not forget about her loyal fans: she makes posts on social networks (Vkontakte: https://vk.com/lenalisa30, Instagram: https://www.instagram.com/lisarulit/?hl=ru). Most often, of course, these are photographs of her “steel stallions.”

The journalist also has two side channels:

"Test Drive from Lisa"
“FOX RULES. About life and streaming."

What is the income of a popular blogger? Firstly, Lena’s channel currently has 800,000 subscribers, and her videos get 200-300 thousand views. As we know, making money on YouTube is a rewarding endeavor, because you make videos not only for money, but also for the soul.

At the moment, the Fox Rules channel, according to SocialBlade, brings in $1,000-10,000 a month. A huge advantage is the profitable business of buying and selling cars.

Elena Lisovskaya is the standard of a strong woman who was able to achieve success in the business that she likes. She does not deny the enormous help of family and friends, but believes that everyone is capable of making big steps in any business, the main thing is desire.

"The Fox Rules"

In 2012, Elena Lisovskaya opened her own channel on YouTube. At first, the businesswoman didn’t even understand why she needed it. Her friends, Vika Yushkevich and Denis Semenikhin, helped her create the blog. At the very beginning, the channel was called “Blonde Rules”. That was the name of the TV show in which Lena told viewers about cars.

Vika Yushkevich, who had been involved in video blogging for a long time, helped Lisovskaya make her first story for YouTube. A friend used a hidden camera to film Elena inspecting the car before purchasing it. Friends helped edit the video and posted it on YouTube. The audience liked the video, and in just a few days the number of subscribers to Lisovskaya’s blog grew to 80 thousand.

Then the friends decided to change the name of the channel to “The Fox Rules.” Elena filmed videos and posted them on YouTube. In her stories, the businesswoman talked about the technical condition of used cars, fraudulent schemes in the auto industry, and reviewed new SUVs. Taras Makarov helped her film.

Her videos received millions of views in a matter of months. Over the 8 years of existence of the Fox Rules channel, it was viewed 310 million times. 1.17 million people subscribed to Lisovskaya’s blog (as of February 2020).

The most popular videos: “Divorce when buying a new car” (5.4 million views over 3 years), “Old Gelendvagen” (3.5 million views over 3 years), “I bought a Maserati for 500 thousand rubles” (1.8 million in 2 years) and others.

Well-known auto expert and blogger Elena Lisovskaya enjoys authority among car enthusiasts - in her program “The Fox Rules” she answers their many questions. She really loves what she does and is passionate about her work. Unfortunately, there is very little information about Elena’s personal life - she carefully hides everything connected with her. According to some reports, Lisovskaya is not married, but lived in a civil marriage for some time.

Elena Lisovskaya's former common-law husband Denis Seminikhin is also a successful blogger, who advised Elena to create her own channel on YouTube. Lena says that it was he, and also Victoria Yushkevich, who came up with the idea and concept of her project.

In the photo - Denis Seminikhin

Semenikhin is an experienced video blogger, who has created several television programs, however, dedicated to a completely different topic - fitness and a healthy lifestyle. Denis is one of the founders of the domestic movement “workout” - non-professional sports in his free time from work. He lived in America for some time and received training in the field of fitness in some English-speaking countries. Thanks to this, after returning to Russia, Elena Lisovskaya’s common-law husband became a real star of domestic fitness - he hosted a morning program on the Domashny TV channel, the Phenomenon program on RTR, and a program on the Sport channel.

Elena dated Denis for about three years, but then she met another man, whose name she keeps secret, married him, and had children. By education, Lisovskaya is an international journalist, and after graduating from college, she began her career at the Ministry of Foreign Affairs, but worked there for only a couple of months. She was not satisfied not only with the low salary, but also with the specifics of the work - Elena was bored with secretarial duties, she wanted more active work.

At first she tried to find a job in her field and changed several commercial organizations, but she never found what she wanted. The turning point in Elena’s biography was the purchase of a new car. She always had a love for cars, inherited from her father - the Lisovsky family always had a car, and when she grew up, she wanted to have her own car. Then Lisovskaya bought a Daewoo Nexia based on an advertisement, and then sold it at a higher price, and this deal turned out to be very successful.

Elena felt the passion for buying and selling cars, and soon it became her professional activity. Gradually, she learned about the many scams that exist in the used car sales business and wanted to share this knowledge with the community. Soon Elena began to be invited to various channels on which she shared the secrets of her professional activities.

After meeting her common-law husband, Elena Lisovskaya began filling her channel with videos, which Taras Makarov, who became her main business partner, helped her film.

Elena Lisovskaya has everything to attract attention to her channel - attractive appearance, possession of useful and interesting information, which she clearly shares with her subscribers.

Another area of Lisovskaya’s activity is her own car dealership. Car trading began for Elena from the moment when, through advertisements on auto.ru, she began to find cars, which her father then looked at, repaired, and brought to a salable state.

Lisovskaya says that at that time, several cars were constantly under the windows of their apartment, which she sold under the guise of a relative of the owner. Only two years later she formed a legal entity and became the owner of her own car dealership.

When Elena got comfortable in the new business, she decided to return to journalism, began writing articles for magazines, and then created the “Fox Rules” project on YouTube.
Today, Elena is invited as an expert on various television projects, radio programs, and the media, and she successfully destroys the stereotypes that have developed regarding women behind the wheel, because her opinion is listened to by millions of viewers who need to resolve issues related to cars. In contact with

About her personal life

Elena Lisovskaya does not like to talk about the details of her personal life. It is known that at the moment (February 2020) the businesswoman is married and, together with her beloved husband, is raising two children - a girl and a boy. Lena married her current husband quite recently.

The car lady has several unsuccessful novels behind her. Elena is a woman with a strong character who knows what she wants from life and always achieves what she wants. Lisovskaya has wonderful children, a beautiful home and a good relationship with her husband. Autolady is truly happy and doesn’t want to change anything in her life.

Interesting Facts

Elena Lisovskaya once admitted in an interview that she met her husband through her own YouTube channel. The future husband saw a beautiful blonde in the video and wanted to meet her. Soon his dream came true.

Autolady is used to popularity and never behaves arrogantly with fans. True, a businesswoman does not like it when people come up to her on the street and ask her to give an expert assessment of some car.

Sometimes the blonde beauty gets annoyed by trolls, that is, people who criticize her on social networks. Elena considers such citizens to be unfortunate elements, living in their own world and not seeing anything around them.

The fox rules (Elena Lisovskaya) – photo

Last news

Currently (February 2020), the most successful blonde in Russia continues to do what she loves - the auto business and video blogging. For the eighth year in a row, Elena has been running her own channel on YouTube called “The Fox Rules.”

Lisovskaya has a blog on Instagram. 584 thousand people follow her account. On Instagram, the car lady posts videos on automotive topics and photographs of interesting foreign cars. In the last photo, published in February 2021 on Instagram, Elena stands in front of the Niva of the newest model.

The February story on YouTube is dedicated to the Gelendvagen for 16 million rubles. In 5 days, the video, which lasted about 25 minutes, received 352 thousand views. You can also read the latest news from Lisovskaya on Facebook. Autolady has her own account on this social network. Lena is on Facebook very often and even communicates with her subscribers.

Her posts, like those on Instagram, are dedicated to cars. Lisovskaya’s Facebook page has 2.5 thousand subscribers. The capital's businesswoman also maintains her blog on Rutube. The videos that the car lady posts on this Internet platform are similar to stories from YouTube. And her channel is called the same - “The Fox Rules”.

Childhood and youth

Yanina Lisovskaya was a Muscovite. She was born into an artistic family. Dad - Konstantin Lisovsky worked in the Moscow Philharmonic (classical tenor). The girl literally lived her childhood behind the scenes of the theater. This could not help but leave an imprint on her.

For as long as she can remember, she wanted to connect her life only with art. After Yanina graduated from school, she studied at Gnesinka, and then at the Moscow Art Theater School. She played a little in the Central Academic Children's Theater.