Evelina Khromchenko is a woman who destroyed the stereotypes that it is impossible to learn to be elegant and stylish. In public and in the media, she is an impeccable Russian fashion goddess. And what a fashionable expert is in her personal life, few people know. Today we will try to get to know the men and husbands of Evelina Khromchenko, her adult son and her immediate circle.
Evelina Khromchenko
Memories from childhood
The future thunderstorm of bad taste was born in 1971 in the capital of Bashkortostan, Ufa. Evelina Khromchenko's parents came from the intelligentsia. Despite her rare name, Khromchenko is still Russian by nationality. The girl’s mother and father tried to instill in their daughter a thirst for knowledge, developing her in many ways.
Without false modesty, I was a “dream girl”, whom others constantly admired and called beautiful and well-mannered.
Evelina's intellectual level was striking from the very first moment when the girl began to construct coherent sentences. At the age of 3, she was already reading quite fluently, using her grandfather’s newspaper “Izvestia” instead of the ABC. And the school teachers were very pleased with her, because the excellent student Khromchenko not only studied with straight A’s, took part in various competitions and olympiads, but also shone in school amateur performances. When Evelina was 10, the family moved to the capital.
Fashion critic
After graduating from school, the smart and beautiful girl was faced with a choice. She was good at music and painting, and spoke excellent English, but she chose the difficult but exciting path of a journalist, enrolling in the famous Moscow State University.
Evelina Khromchenko in her youth
By that time, Evelina Khromchenko’s parents had divorced, and her father’s new wife, by luck, worked at the Yunost radio station. This is where the young student went to work, beginning her climb up the career ladder in the field of reporting and opening the title page of her creative biography.
Aspiring journalist
Having received a honors diploma from Moscow State University, Khromchenko accepted an invitation to work at the Europe Plus radio station, a leading fashion column. It was then that Evelina realized that this was something that was close to her.
Even with rather modest material income, all women in the family had an innate sense of taste and proportion.
Mom, a philologist and teacher, never allowed herself to go to work in the same outfit for two days in a row. But the main style icon of young Evelina was her grandmother, who always dressed in an original and surprisingly elegant way, and knew how to complement her looks with well-chosen accessories.
Early career
In a few years, the name of the fashion journalist will be associated with the Fashion Department, the Marusya magazine, the Russian Fashion Week festival, exclusive interviews with world-famous celebrities, and the Russian-language glossy publication L'Officiel. And ten years later, Khromchenko will become a titled fashion expert and take part in the “Fashionable Verdict” project, which brought her unprecedented popularity.
Fashion expert
Khromchenko will write several books about fashion and style, will teach at his native Moscow State University, create his own School of Fashion and will take far from the last place in the list of the most fashionable people in the world.
In the meantime, the young extravagant beauty Evelina Khromchenko turned the heads of men, looking for the one among them whom she would love with all her soul.
Student love
Khromchenko met her first husband while studying at Moscow State University. The acquaintance took place in line at the library. There the girl noticed a tall, slender brunette. Evelina told her friend that this guy would be her husband.
This guy turned out to be Alexander Shumsky. He was born in 1971 in Moscow. From an early age, the guy showed talent in journalism. In addition, Alexander also showed an entrepreneurial spirit. He entered into contracts with well-known publications that published his articles.
Later, Alexander decided to develop his talent, for which he entered the Faculty of Journalism at Moscow State University. There he met Evelina Khromchenko. After the wedding, the couple decided to start a family business. They directed their efforts to founding a PR agency. Previously, Alexander had an attempt to found an advertising agency, but it ended in failure. But this only spurred the guy not to give up and make the next attempt.
Together with Evelina, they became co-founders, which was later renamed “Artifact”. For many years now, this project has been the most successful in the media services market. Another successful project that the couple worked on was the annual fashion weeks in Russia. This allowed them to become the most influential people in the fashion world.
Alexander Shumsky, first husband of Evelina Khromchenko
Evelina Khromchenko did not put off organizing her own personal life. While still a student, she met her future husband, Alexander Shumsky. It was love at first sight.
Seeing Sasha in the student library, I told my friend: “Look, this is my future husband!”
The new acquaintance turned out to be not only an intelligent handsome man, but also a gallant gentleman. The student couple celebrated their wedding modestly, but their happiness knew no bounds. Both spouses had all the necessary character traits to achieve the highest goals.
Evelina Khromchenko and Alexander Shumsky
In addition to serious feelings and mutual affection, the couple was also united by a joint business: a PR agency and organization of fashion shows in Russia.
Family
Until 2014, Evelina Khromchenko’s family looked absolutely harmonious in public. However, it soon became clear that the couple had been divorced for three years and were only creating the appearance of cloudless happiness for the sake of common projects.
Evelina Khromchenko and her ex-husband
Neither Evelina nor Alexander put forward an officially confirmed version of the reasons for the divorce. And the media gossiped about infidelity and jealousy, disagreements on the issue of children and ways of doing business, etc. But even now, the ex-spouses continue to maintain friendly relations, helping and supporting each other.
Amazing woman
Shumsky found solace and desired family comfort in his marriage to his subordinate Lyudmila Taborskaya. The woman gave Alexander many children, which the businessman dreamed of. But Shumsky also takes an active part in the fate of Artemy.
Evelina, Alexander and Artemy
Shumsky Alexander: biography
He was born on March 3, 1971 in Moscow. As a journalist, he worked for Radio Russia, MTK, and Avtoradio (1989–1993). He also led columns in the following newspapers: “Komsomolskaya Pravda”, “Interlocutor”, “Novaya Gazeta”, “Kommersant” and others.
Then he became a co-founder and director of a news agency called Intermedia (1994–1995). He held the position of head of the “Live Sound” project within the publishing house called “S-Info” (1996–1999). At the beginning of this period, he became the founder and general director of the Artifact PR agency. The businessman speaks good English and is a member of IPRA and IABC.
At various times he was on the jury of the following awards: “Ovation”, “Golden Mannequin”, “Mark of Quality”, “Silver Archer”.
He, like his wife, graduated from Moscow State University (faculty of journalism). Further, Alexander’s career developed according to a similar scenario to Evelina’s. Alexander Shumsky, while still at school, acquired the skills of collaborating with various types of printed publications that published his articles. A persistent desire to achieve as much as possible in life arose in him quite early, more precisely, when he decided to organize his own publishing house, which ultimately was not successful. However, Alexander Shumsky never abandoned the idea of creating his own business.
After several years, he began implementing his own project - the previously mentioned Intermedia communications agency, which was later renamed the well-known Artifact. His wife Evelina was busy there in the field of PR and at the same time collaborated with a number of popular publications: Cosmopolitan, Komsomolskaya Pravda, Elle, Ogonyok.
Son of Evelina Khromchenko
Married to Alexander Shumsky in 1996, Evelina Khromchenko became a mother. Their son Artemy was born. However, the fashion critic did not enjoy motherhood for long; a week later Khromchenko returned to work at the editorial office. The parents of Evelina and Alexander helped take care of the baby.
Evelina and Artemy
Artemy grew up as a thoughtful and independent boy; he himself chose classes and sections to his liking. As a result, Shumsky Jr. knows 3 languages almost perfectly (English, Spanish and German), has excellent physical shape and knows how to understand the intricacies of fashion and design.
My son always evaluates my appearance before going out and makes a verdict. And this is a reason for pride: I understand that my child will have a happy wife.
Evelina Khromchenko’s son was educated in the field of neurobiology, is interested in medicine, and even completed graduate school and defended his dissertation. But he also advanced in IT technologies, helping his famous parent cope with the information flow within the framework of various projects. Artemy is the head of his own company related to science and medicine, because since childhood he knew how to earn money and was not used to sitting on his parents’ necks.
Evelina and her adult son
And if earlier, despite his expensive, stylish outfit, Artemy looked like an angular teenager, now Evelina Khromchenko’s only son looks absolutely courageous with a touch of aristocracy. And next to the star mother, the man does not look at all like Evelina Khromchenko’s child, but rather like a young suitor.
Evelina Khromchenko with her son
Artemy is not married, but the young man’s personal life is fine: he has a beloved girl named Nina. Evelina often appears at events in the company of her son and his lover and hopes that soon a wedding celebration will take place in the family and the children will give her grandchildren.
The closest
Khromchenko is not at all afraid of becoming a young grandmother and already knows exactly how she will build relationships with her heirs.
Although it is difficult to imagine this graceful, blooming diva in the role of a grandmother.
EVELINA KHROMCHENKO-SHUMSKAYA
“They make fashion” in Russia too. Not only is it no worse than in the West, but even... Guess for yourself.
Many people are proud of what they have achieved by such and such an age. However, looking at the biography of Evelina Khromchenko, you understand: you missed out quite a bit. You shouldn’t envy her, but you can and should follow an example.
Birth, childhood
Evelina's exact date of birth remains a mystery. Some sources claim that she was born in 1971, others say 1972 or 1973; Khromchenko herself said in an interview that she was born in the year of Coco Chanel’s death (1971).
Little Evelina was a real gift: smart, well-mannered, obedient, she pleased her mom and dad with excellent grades at school. The child’s love for beauty manifested itself in childhood:
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FAMILY LAID THE BASIC PLATFORM IN ME. MY GRANDMOTHER LOVED SHEATH DRESSES AND KNIT JUMPERS, ALWAYS WALKED IN HEELS, CARRYED A SMALL HANDbag AND USED CORAL LIPSTICK
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Creative path
Then there was music and art school, until young Khromchenko became a referent at Smena radio: she created her own small stories. When the time came to choose a profession, the girl, without hesitation, applied to the journalism department of Moscow State University and was able to enroll the first time. But the journalist did not give up work and already in her first year she earned almost more than her mother-teacher:
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THEY TRANSFERRED FEES TO ME: 15, 25 RUBLES PER TRANSMISSION - I RECORDED THE STORIES THERE, AND WAS THE HOST, AND WROTE THE SCRIPT, SO IT HAPPENED. THERE WAS A SIGNIFICANT GAIN IN A MONTH. THEY HATED ME AT THE POST OFFICE: A SCHOOLGIRL COME AND COME, RECEIVES MONEY AND RECEIVES.
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The “Dashing Nineties” were very eventful for Evelina: she either recorded programs on “Autoradio”, then on Europe-Plus she inspired listeners to what was now fashionable to wear, then on “Smena” she hosted the “Sleeping Beauty” program. The graduate even received her diploma from the Faculty of Journalism a little later: during the award ceremony she had a live broadcast: “I came to the radio when I was less than 16 years old. I made a program for teenagers, but what interests girls at this age? Fashion, beauty, boys. So everything crossed already then. I remember how, on the subway to the journalism department, I looked at the unkempt and unfashionable fellow travelers sitting opposite me, and mentally changed their clothes, did their makeup and hairstyles. Even then I came to the conclusion that there are practically no truly ugly people - it’s just that not everyone knows how to present themselves.”
By the way, it was during her “DJ” career that she showed herself to be a fairly insightful reporter: Khromchenko easily interviewed authorities in the fashion world who were simply impossible to approach - her interlocutors were Claudia Schiffer, Yves Saint Laurent, Naomi Campbell, Christian Lacroix and many others.
The next step in Evelina’s creative path was the founding of her own magazine, which still exists. Initially, it was the publication “Carousel”, the target audience of which was pioneer leaders, but in the end the publishers decided to change the concept of the project and turn it into a magazine for teenage girls “Marusya”, and Khromchenko was appointed editor-in-chief. However, Evelina later had to leave the magazine: “After a while, my partner turned out to be a scoundrel,” says Khromchenko. – He didn’t include me in the founders. I was 20 years old, and I trusted him, and he was a Komsomol worker. He got my intellectual property for free. As a result, we parted on very bad terms. I left and left him the magazine...”
In addition, Evelina did PR at the Intermedia agency, owned by her husband Alexander Shumsky. Subsequently, it was renamed “Artifact” and is now the main organizer of Russian Fashion Week. At the same time, she worked as a freelance writer for various publications (Cosmopolitan, Elle, Komsomolskaya Pravda, Ogonyok), for which she wrote texts at night.
L'Officiel
In 1997, an event took place that turned out to be very significant in the history of domestic media: the French fashion magazine “L'Officiel” began to be published in Russia for the first time and Khromchenko became its first editor-in-chief.
The Russian L'Officiel was a fairly advanced publication among the rest of the gloss: it contained mainly only original (untranslated) articles, thanks to Evelina, new talents of the domestic world of couture were discovered: Igor Chapurin, Denis Simachev, Alena Akhmadullina. This magazine was also one of the first to introduce the concepts of “fashion photo shoot” and “stylist”. In addition, photographs from Russian Fashion Week and Moscow Fashion Week were published for the first time on its pages: “People of completely different professions write here: from professional writers, like Mrs. Robski, to professional mathematicians, like Varya Remchukova, a girl who is very good at She knows a lot about jeans and is the heiress of a large publishing house. Sati Spivakova, for example, once did a great exclusive interview with Bernard Arnault. And this was his only very personal appearance in the world press. In the world! I'm not talking about the Russian: she, of course, is resting. And I’m sorry that our magazine is not published in at least English. I dream that the world will see what a strong magazine was born in Russia. We do not reprint everything that our French partners do. We are creating our own separate product.”
Russian Miranda Priestly
In 2006, Evelina voiced Miranda Priestly, the main character in the film The Devil Wears Prada, played by Meryl Streep. The picture positions Miranda as a powerful and despotic editor of a fashion magazine, and many people have the same opinion about Evelina. There really is some truth in these conversations: Khromchenko is a very demanding boss: “I am for harmony and good manners in appearance, behavior, work, personal life... They cannot be violated under any pretext, simply because we are people. If this happens, then I can be tough. And then, as you understand, the work of the editor-in-chief does not allow for much frivolity.”
These words are confirmed by the appearance of L'Officiel employees: although a special dress code is not observed in the editorial office, any subordinate of the “Most Chief” editor of the magazine always looks his best.
By the way, Evelina read the novel “The Devil Wears Prada” even before she took part in dubbing the movie: I bought it [the book] as soon as the original version went on sale. I read it on the plane from New York and gave it to my assistant. She read it and said: “Yes, this main character, the secretary, is a complete fool. She doesn’t know how to do anything and cries because she’s being punished for it.” I agree with her opinion. (In the novel, Miranda’s assistant Andrea quits, having first told her boss to go to hell - approx.)
Khromchenko’s pickiness can only be explained by one thing: she puts all her energy into any business she does, bringing the work to perfection and quite rightly demands the same from her employees. She has such inhuman hard work and patience since her youth, when she worked 12 hours a day in the sixth month of pregnancy, despite toxicosis.
Those whom Evelina takes under her wing should understand: although she is a fair woman, she is sometimes uncompromising - if she orders you to paint 600 ceramic mortars, and the deadline is yesterday, then either obey or quit: “I, when I accept a person’s work, I immediately see what can be expected from him and what cannot be expected. And I force him to do things that a person did not even know he could do. He asked: “How can I do it?” And I said: “Yes, just take it and do it, I know that you can…”. And he believed, did and did great, but he didn’t even know what he could do. “Can you play the violin?” - “I don’t know, I haven’t tried it.” And I forced them to try, gave me a violin and negotiated a fee for the concert. And he played this concerto of his, and no one noticed anything, and everyone thought that he was a certified violinist. And so in many ways.”
Fashionable verdict
Since 2007, Evelina has also been an accuser in the program “Fashionable Verdict” on First. In this show, she judges heroines based on their appearance and then, together with her co-hosts, turns “frogs into princesses.” No one should expect mercy - Evelina is a stern prosecutor. And sometimes she really decides the fate of the “victims”: one of the heroines of the program, soon after her miraculous transformation, was transferred to a new high-paying job.
Personal life
Evelina’s husband is the director of the Artifact PR agency, Alexander Shumsky, as noted earlier. We met through work: journalist Shumsky invited journalist Khromchenko to exchange exclusive materials. A year later, Alexander proposed to the girl.
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SHE IS AN UNUSUAL WOMAN, AND HER REQUIREMENTS ARE NOT SO EXTENSIVE, SHE IS SIMPLY ATTENTIONAL TO THE DETAILS: IF YOU GIVE FLOWERS, THEY SHOULD BE PROPERLY PACKED, THERE SHOULD BE STYLE IN EVERYTHING. IT WAS FROM THE VERY BEGINNING, FROM DAY ONE
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They only quarreled once: they argued over who should wash the dishes. The conflict was resolved peacefully: the couple bought a dishwasher: “I love my husband, but for some reason many people look at me almost with pity because of this. For some reason, in Moscow it is customary to love a stranger, and for money, and then a woman is considered smart. Just Sodom and Gomorrah! And this all makes me very upset.”
I wonder how Evelina Khromchenko’s husband is dressed? Judging by his wife, this must be the most fashionable man in Russia. Evelina Khromchenko’s husband, Alexander Shumsky, is a prominent man and is always dressed to the nines. He runs the Artifact PR agency and demonstrates his success in every possible way. He has an office near the Kremlin, wears only expensive designer clothes, and owns a luxury car.
Evelina Khromchenko’s husband, like her, graduated from the Faculty of Journalism of Moscow State University. He started publishing during his school years. At the age of 22, he tried to organize his own publishing business, but the idea failed miserably. In 1998, Shumsky refocused from journalism to PR: he created the Artifact communications agency. The main activities of the agency, of course, are fashion, sports, and so on, in small things: tourism, elite coffee, shampoos... The main project of Evelina Khromchenko’s husband is the fashion event “Russian Fashion Week”.
Alexander Shumsky and Evelina Khromchenko met at their alma mater - Moscow State University. Shumsky states that he cannot stand feminists, but believes that a woman should not sit at home, give birth to children and do housework, they say, then she becomes uninteresting, and a man will be bored with her. Apparently, Evelina Khromchenko manages to stick to the golden mean. Alexander works at least 12 hours every day, and also constantly travels on business trips. Due to his frequent absence, Evelina Khromchenko’s husband rarely sees his son, but this also has its advantages: the less time you spend with your child, the more he appreciates this time. I wonder if Evelina Khromchenko shares her husband’s views?
Dmitry Semakov, “guest” husband of Evelina Khromchenko
In 2014, changes occurred in the journalist’s personal life. A chance acquaintance with the New York expressionist artist Dmitry Semakov grew into a romantic story, and later became the basis for a strong civil relationship.
Eveina Khromchenko and Dmitry Semakov
Although at the first meeting the fashion critic did not like the man, he spoke loudly, laughed sharply, made defiant barbs at the exhibition guests, and was dressed “haphazardly.” The couple not only lives separately, Khromchenko and Semakov live in different countries, which, however, does not prevent them from seeing each other often, spending a lot of time together and even having time to bother each other.
When it's good together
The sweet couple is often seen in a cozy Italian restaurant on Nikitsky Boulevard in Moscow.
Evelina and her lover
Evelina helps her unearthly lover with promotion and arranges his exhibitions. And the external image of the bohemian partygoer has undergone dramatic changes with the arrival of a delightful woman in his life. The hoodies and baggy pants were immediately thrown into the trash. Now Dmitry exudes gloss and modern, unobtrusive nobility, appearing hand in hand with Khromchenko at fashion shows and social events. The civil family of Evelina Khromchenko is an example to follow.
Favorite men of Evelina Khromchenko
Evelina Khromchenko and Dmitry Semakov did not have children together.
Secrets of beauty and spiritual harmony from Evelina Khromchenko
Today, a petite blonde journalist with a sharp tongue is perhaps the main person on the national fashion Olympus. Her professional biography is filled with grandiose events, and women of different ages listen to her advice. And Khromchenko herself makes no secret of her diet and lifestyle, which, in principle, confirm generally accepted standards of beauty and health.
However, Evelina Khromchenko believes that the main motto of all women, regardless of age, nationality and external data:
A real woman should not skimp on manicures, pedicures, haircuts, shoes and underwear. She should shine and delight others with her beauty.
