Wedding industry 2021: money, passions and ambitions

The coming year 2021 will definitely be an unforgettable year in the wedding world! That's why we've prepared a detailed overview of the latest trends and trends.

Ceremonies

Over the years, the combinations of arches change; if previously at almost every wedding you could see the same thing - a classic floral arch and a table, then these days you can safely use solutions made of wood or fabric. The most daring couples will experiment with size and shape, and don’t forget about floristry. Read more about Field Registrations.

Site selection

Perhaps the most difficult stage in preparing a holiday is choosing a site. The success of a wedding depends 80% on the location, since the mood of the guests, and, consequently, the newlyweds is a consequence of a comfortable environment. The good news is that most couples today do not schedule the registration at the registry office and the celebration of the wedding itself on the same day; such a step makes it possible to choose a venue without regard to proximity to a government agency.

A site outside the city is not just a fashion trend, it is an opportunity to relax away from the bustle of the city, enjoy nature and fresh air. If you choose the urban option, you can choose such non-standard options as estates or lofts with access to the roof. Classic celebrations in restaurants have practically sunk into oblivion, since neither guests nor newlyweds are interested in this format anymore.

When choosing a location, choose a room with high ceilings. There will be more air here, and the ceiling space can be used for decoration and additional lighting.

Pantsuits

In contrast to dresses reminiscent of airy clouds, Sachin & Babi , Oscar de la Renta, Carolina Herrera, Jenny Packham, Viktor & Rolf and many other designers are again dressing brides in elegant, sometimes strict trouser suits in off-white or traditional white. We are sure that girls who keep their finger on the pulse of all fashion trends will certainly appreciate lace sets, decorated with bows and elongated asymmetrical basques.

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It's your day

A wedding is a celebration for two, not for others. It makes no sense to surprise guests with decor, prepare huge amounts of food, and invite popular artists. If there is nothing behind all this, then there will be no holiday. And it will work out if all the elements are not random, that is, suitable for both the groom and the bride. Therefore, a true professional will first find out the couple’s history, their hobbies, and only then develop an individual concept.

If the newlyweds love lavish holidays, the wedding should also be lavish, but if they prefer a warm homely atmosphere, then the wedding should take place in a family atmosphere with the closest friends and relatives.

Format and number of guests

The number of guests completely depends on the preferences of the couple, in most cases it does not exceed 40-50 people (in some cases it can be more than 100), but if the couple wants to spend this holiday with their closest ones, then you can stop at 10 guests.

A small number of guests allows you to choose any format, from an elegant classic to a rooftop party. Plus, if there are few guests, then the main emphasis of the holiday will be on communication, and not on hours-long gatherings at the table. The wedding format is becoming many times more lively and flexible. This allows you to avoid the feeling of a boring standard banquet lasting 5-10 hours. Nowadays, there is no longer such a strict connection to ancient wedding rituals and traditions, so the format is becoming more intellectual and interesting.

Unusual food and entertainment

If we have already started talking about the format, then we cannot do without entertainment and food. After all, one of the main concerns of the event organizers (and often the bride and groom) is that all guests are well-fed and satisfied. Of course, it is quite difficult to refuse a traditional feast with a huge amount of food, but the choice of dishes can be made more varied. The trend for food bars is becoming especially popular; anything can be here (even a samovar with pies), the main thing is that the food fits harmoniously into the overall format of the holiday.

Food is no longer a separate element, but a detail – a continuation of the overall concept of the wedding. Most of your loved ones probably visit modern restaurants periodically, so you won’t surprise them with standard salads; you should treat them to something non-standard and interesting. Dishes and serving are an integral part of the wedding concept.

Yes, entertainment is not the goal of the holiday, but at the same time it is a very important and significant component of it. In cases where most of the guests do not know each other, they need to create the most comfortable atmosphere possible. Interactive areas (for example, with game consoles), the right selection of a presenter, and a dynamic schedule for the entire event can help with this. The main thing here is not to overdo it with the number of artists, without fanaticism, seriously, do not change musicians every hour! The program should not consist 99% of entertainment alone; guests should have enough time to communicate.

Wedding industry 2021: money, passions and ambitions

A report by Evgenia Altfeld about today's wedding trends.

Stylish and unusual is the name given to the wedding at which the Russian President and St. Petersburg event organizers were guests. And they discuss Vladimir Putin’s gifts - a butter churn, a samovar and a performance by a Cossack choir.

The song “Kazachenka” is about love and expensive gifts. It was to this song that the guests danced against the backdrop of the Austrian Alps. This song is often sung to newlyweds, say the artists of the St. Petersburg Cossack Choir. They expect that after international PR, they will be invited to performances more often. And they are even preparing a special repertoire - an interactive celebration in the style of a Cossack wedding.

Tatyana Fominykh, artistic director of the Cossack choir “Bagatitsa”: “Glorification, gifting, dancing, tricks, fights - all this should be present at a Cossack wedding. The foreign tourist joins and is involved in all this.”

They place a special emphasis on wedding tourism in St. Petersburg. Taras and Nadezhda live in Moscow, and got married in Pushkin. The photo zone is decorated with copies of statues from Pushkin Park; in between toasts, Alexander Sergeevich himself reads odes.

The average cost of such a holiday is one and a half million rubles. The annual turnover of the entire wedding industry in the city is 35 billion. But it could be many times more, says expert Marina Belyaeva. There are not enough accredited translators in the registry office and official travel registration: on the shore of the bay, on board a ship or in a mansion. Those who plan to spend several million rubles on a wedding expect special treatment.

Marina Belyaeva, wedding expert: “The main criterion when couples decide to come to a particular region is the presence of official exit registration. In St. Petersburg, unfortunately, unlike 20 other regions of Russia, there is no away ceremony.”

An antique photo booth is one of the attractions for a wedding in a 19th century mansion on the Fontanka embankment. Decorators are ironing tablecloths, arranging flowers and candles. St. Petersburg is one of the few cities in the world where you can have dinner in a real palace. Vladimir Evdokimov compiles a citywide database of mansions. This is a real gold mine.

Vladimir Evdokimov: “This industry is not very developed, there are a huge number of palaces that are idle and do not have a lease, but could generate income, including for museums. There are unique places where you can hold an unforgettable event, and where you don’t even need any decoration, because even the walls themselves allow you to make everything very beautiful.”

Evgenia Altfeld, correspondent: “The Naryshkins’ mansion once belonged to Peter the Great himself. The building is full of historical surprises; a treasure was recently found here. 8 halls, restored with maximum historical accuracy, the cost of renting a mansion for a wedding starts from 300 thousand rubles.”

Holiday in the palace - special restrictions: heels, music volume no higher than 50 decibels. And a wedding in the Konstantinovsky Palace can even be canceled within a day - due to the sudden arrival of top officials. But wealthy newlyweds accept the terms of the game. A bride in a Tyrolean costume at a wedding in Austria also excited St. Petersburg fashion designers. Unusual outfits, national motifs are new trends. Designer Vladimir Bukhinnik is glad that crinolines and princess dresses are becoming less and less common in St. Petersburg salons.

Vladimir Bukhinnik, fashion designer: “I very rarely see on the streets when a bride knows how to feel organically in this dress. It’s not for nothing that the subject taught in theater universities is the ability to wear historical costume. In the times of Baroque and Rococo, when they wore such dresses for young ladies, they even made special furniture; our banquet halls were not intended. Therefore, I would not recommend girls to play this.”

Ekaterina Vermont decided not to trust designers at all; she came up with the dress herself. A master of sports in scuba diving, she recently married a diver. Her fantastic outfit is a dedication to the sea element.

Ekaterina Vermont: “I knew for sure that not a single designer would please me. The dress had to be transformable, with a train, to the floor for painting, and short. There should be three versions of the dress, 5 meters, 2 meters and a very short one.”

50 meters of fabric, 300 colors and hundreds of rhinestones. A blue and white train reminiscent of sea foam - Ekaterina drew sketches for six months. And I rehearsed the dance for the same amount of time. While her diver husband performs a task at the bottom of the Neva, she demonstrates complex dance elements with a trainer. Staging a dance, by the way, is another expense item - the cost starts from 40 thousand rubles.

The wedding industry is a special world where colossal money, passions and ambitions are accumulated. Unexpectedly for everyone, the visit of the Russian president to the holiday of the head of the Austrian Foreign Ministry drew attention to an important industry that needs fresh ideas. After all, sometimes an unbridled and loud Russian wedding becomes the most important event in a person’s life.

Bride's image

Nowadays, the bride does not have any strict limits regarding the choice of dress; it can be minimalism, floral motifs or flowing fabrics.

If previously the bride adjusted to the opinions of her parents and the fashion of the era, now wedding fashion, on the contrary, is individualized, that is, it adapts to the bride. Dress, makeup, hairstyle - all this does not overshadow the bride, but becomes a continuation of her beauty.

Fashionable wedding dresses in our salon

We welcome the desire of brides to be not only delightful, but also the most fashionable. Thanks to partnerships with leading Fashion Houses of Italy and Spain, and creative domestic design studios, our salon manages to make every bride’s dream come true. Already today you can purchase wedding dresses 2021 from us, created according to the latest wedding fashion.

Well-established business connections provide us with priority delivery of collections. New wedding dresses 2021 are waiting for you in the showroom. The assortment includes models for every taste:

  • open and closed;
  • tight-fitting and curvy;
  • classic and exclusive.

We offer outfits that reflect all the trends prepared for the coming year by fashion trendsetters. You can choose wedding dresses for 2021 based on your own preferences.

Light and sound

When selecting a site for decorators, many do not even think about how important the selection of colors and the right light can play. But, fortunately, there are professionals who can help you sort it all out. Let's consider lighting a trend, because a perfectly chosen solution can transform a wedding and correctly place emphasis on certain things.

Modern bride: simplicity and sophistication of a wedding dress

When choosing dresses, rely on your taste. Some people like thick satin, while others like airy material with fine embroidery. But most of all in 2021, simplicity and naturalness are valued. Based on this, designers have developed a number of models that at first glance look very simple, but stylish. A great alternative to a wedding dress is a white pantsuit. Appearance plays an important role when choosing a wedding dress. Simple models of wedding dresses will look especially good on girls with bright features. The shiniest dress at the highest price does not mean it is the most beautiful. Sometimes expensive doesn't look expensive.

Lots of greenery and floristry

A “green” wedding is an excellent solution for the warm season; a lot of flowers and greenery will definitely please the eye and give a pleasant aroma. Plus, during the season, florist services will cost much less than in winter or late autumn. Therefore, if the holiday is planned for spring/summer, greenery will help you.

Minimalism

Cool shades, the absence of unnecessary decorative elements, a perfectly smooth bride’s dress - all this will be appropriate if the couple loves strict and stylish minimalism in life. And by the way, combinations of marble and rose gold look good.

Wedding minimalism does not require the use of one or several colors in the decor; minimalism is simpler shades, laconic shapes and lines. To create such a concept, you need not only a sense of taste, but also a sense of proportion. Read in detail about wedding decor.

Wedding trends 2021

New year and new trends. And while I always recommend sticking to your own interests and timeless themes when planning your celebration, 2021 wedding trends can help create a more personalized event. And decide on the decor if fashion trends are important to you.

So, get your Pinterest boards ready - take a look at our quick guide to 2021 wedding trends and pin your favorite photos on them!

Next year, florists and decorators will pay attention not only to flowers, but also to containers! Brides are known to love an eclectic mix of vintage and modern pieces. Colored glass, geometric shapes, concrete and crystal.

What about the flowers themselves? Popular Western florists believe that the bolder the better. And when decorating, they advise combining compositions of pastel shades with compositions of bright colors (within one location), just be careful about this so as not to overdo it.

But we’ll talk separately about wedding decor 2018 a little later.

Collections 2021 - a completely new season of wedding dresses. We see a lot of details - lovely, romantic flowers decorating fairly simple outfits. For inspiration, check out models from Viktor & Rolf or Oscar de la Renta, which perfectly demonstrate this trend.

Viktor & Rolf

Viktor & Rolf

Oscar de la Renta

They promise that in 2018 we will see decor made from transparent elements. Bright spaces with floor-to-ceiling windows, tables with an abundance of glass elements and printing using plastic, translucent fabric or tracing paper. An excellent solution for modern couples who love clean lines (geometry remains on trend!), minimalism and Scandinavian style.

We are used to the traditional 3-course menu. Of course, recently it has become fashionable to hold a buffet or even a wedding breakfast. And couples try to choose food that they like themselves. This is how different carts with snacks and even food trucks appear at the holiday. But in 2021, we predict more interesting options on the menu. For example, a choice of Mexican, Japanese and Peruvian cuisine - with tacos, sushi and ceviche.

Wedding invitations are getting even more creative. In recent years, printing has played a key role in the concept of projects and their implementation. In 2018, we will see couples becoming more selective when choosing materials. Paper remains the most popular, but alternatives such as fabric, plastic and natural elements such as stone and wood will become increasingly common. They can be used as a supplement to the same paper.

The pearls are back. The trend will appear not only in earrings, but also in headdresses, rings and magical embroidery on dresses. Lots of options for adding pearls to your look if you're not a fan of necklaces.

Theia

And even though you no longer associate wreaths only with Christmas, they are becoming a popular decoration for weddings at any time of the year, complementing or even replacing other floral arrangements. Fine herbs, the sweet smell of eucalyptus and wild flowers... These rings with plants will definitely delight guests - of course, such floral installations!

Wedding capes are back to completely captivate us. Considering the number of shows (and the number of collections), it's safe to say that chic capes are one of the most powerful trends in the wedding world in 2021. Long or short, with a minimum of decorations or generously embroidered with flowers, capes are ready to win the hearts of many brides.

BHLDN

BHLDN

You might think the idea of ​​adding black elements to your classic white wedding dress is crazy, but when you see designers suggesting it, you'll agree that it's a good idea! The black detail will give the outfit a modern monochrome effect, which many fashionistas will appreciate. I suggest looking for inspiration in the wedding collections of Vera Wang, Marchesa and Reem Acra (Spring 2018).

Reem Acra

Vera Wang

It’s very simple – for several years now, weddings have become smaller in number of guests. Now couples prefer not to gather all the distant relatives whom they have not seen for many years, but to invite the most important people. Chamber weddings and family lunch and dinner formats are not only charming in their spiritual simplicity. This significantly reduces the budget for the holiday. This means that couples can afford whatever they really want.

Wedding shoes: select from the Moschino collection

Wedding decoration in yellow - sunny warmth

Easter wedding - decorated with colored eggs

Brown for a wedding?

Fashionable and sexy wedding dresses 2014 - main trends

Sports wedding dresses or Sporty Bride

Transparency

Various transparent decorative elements make the event lighter and more stylish. From the arches to the boards with the layout of the guests - everything looks just great! The same transparent decorative elements favorably emphasize the general trend of minimalism.

Photos

Previously, wedding photography could be easily divided into two types: reportage and staged (Fine art). Now the line between them is almost erased. A good photographer will not focus on a specific style of photography; he will shoot in such a way as to accurately convey the mood of the holiday and capture priceless moments.

Today, couples are much more careful when choosing a photographer, because in essence, it is not so important what kind of person this person is in communication, the main thing is how he will work directly on the wedding day. It is worth paying attention not to individual successful photos, but to entire collections. Photos are memories, in this case priceless, so you can literally choose in advance what will remain in your family album.

Wedding decoration

Minimalism

This trend in 2021 will have its own characteristics:

  • neutral color palettes


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  • simplicity of lines and a minimum of decor - it will affect both the decor and the outfits of the bride and groom, printing and even the wedding cake

Minimalism can also be seen in the design of tables - instead of large floral arrangements in the center of the table, decorators now use individual branches or small vases.

Another feature is that this year minimalism is closely combined with the following trends - geometry and eco.

Geometry

This season, geometry is becoming increasingly common in wedding decor. Arches, compositions on tables, printing - this trend can be seen everywhere.

By the way, geometry is not only about sharp angles. Round arches will be popular this wedding season.


Green eco style

Last year there was simply a boom in eco-style (also called “nerd”) in weddings, in particular, in the design of arches, ceremony sites and banquets. This trend still remains relevant, but has become simpler and more minimalistic.

The ideal decoration for a wedding 2021 is flexible branches of grapes or willow. Add fabric to them and you'll have a beautiful ceremony arch. Also this year, decorators will actively use the technique of vertical layering - it adds depth and solemnity to the composition, while maintaining its minimalist style.


Metal

Metal details create the necessary accents and add depth to overly minimalistic decorations.

This season, metal is most often found in combination with the geometry trend.

If you don’t like geometric decor, you can make, for example, a cake in a metal style.

If you carefully looked at the photo, you noticed that all the trends mentioned above are closely intertwined. I would call it a minimalist nerd style wedding with metallic geometry :).

Have you looked through everything written above and don’t like anything? Don't be upset! For brides who love delicate decor and classics, there are also fresh ideas. For example, this one:

flower wall

A flower wall is perfect for a classic and delicate romantic wedding. Flowers can be either real or paper (the advantage of the latter is obvious - they will retain their appearance in any weather :)).

A flower wall can be used instead of a wedding arch and then serve as a backdrop for a photo shoot. You can be sure that the pictures will turn out great!

Helpful advice from allwed.biz: Combine fashion trends the way you like and suit you: geometry with a flower wall will create an atmosphere of urban chic, minimalism and metal are ideal for loft-style rooms.

By the way, pay attention to another new product of the season - acrylic plates for tables and for the welcome zone.

Video

Until 2015, most couples abandoned wedding videos, because many not only do not understand why they are needed, but are also afraid of losing them in countless folders on their PC. But with the widespread adoption of drones and 4K cameras, things have changed dramatically. Modern wedding videos look even better than some films.

Look at examples of how you can make such a video, and imagine that in addition to silent photos, you will have footage of your friends and parents laughing for the rest of your life. All this can be experienced again year after year. Definitely, you need to focus on finding a videographer who will not just shoot a template set of ring-painting-feast-dancing shots, but will create a real film about your wedding. Plus, this person should not only be able to press the button of an expensive camera, but also be a professional in video editing, because you are unlikely to be able to create something whole on your own from fragmentary clips.

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